VERTUALITIES

Who controls the thoughts of you and me?                                                                                     Is it Sky, ITV or the BBC?                                                                                                                   Or maybe it’s the redtops                                                                                                               They never stop                                                                                                                                       at nothing for a headline story

Look at the phone hacking for instance                                                                                       Tapping into people’s calls                                                                                                                  So they can get all                                                                                                                                the information they need                                                                                                                    for a headline story

Now the press don’t report                                                                                                                   in the way you think they might                                                                                                   Their view of the story                                                                                                                           is based on whether they come from the left or the right                                                             of politics                                                                                                                                                So stories are carefully edited                                                                                                           and twisted                                                                                                                                             To suit the press’ needs

A filmed harmless quote                                                                                                         accompanied by appropriate music                                                                                     combined with shocking images                                                                                                     can turn into a harsh critique                                                                                                             of the issue of the day                                                                                                                         and be displayed                                                                                                                                   for our entertainment                                                                                                                            And this a producer would agree                                                                                                      makes for very persuasive TV

So instead of producing our own thoughts                                                                                        We lease them from papers, TV                                                                                                         even our own social memory

But one never buys                                                                                                                               for interpretations of stories                                                                                                             are bound to multiply                                                                                                                      Based on the discourse                                                                                                                          a medium uses

And no definite documentation                                                                                                       nor historical condition                                                                                                                       nor authorial intent                                                                                                                             will ever implement                                                                                                                                a settled meaning in our minds                                                                                                          as to what is really happening                                                                                                      Unless we start to think for ourselves

We must start to use                                                                                                                          our own cognitive process                                                                                                              when we take in and digest                                                                                                               the stories broadcast around us

And stop being lazy                                                                                                                               to what we hear and see                                                                                                                    And not just go with popular consensus

We must show independence                                                                                                           not deference                                                                                                                                       and choose info that is relevant                                                                                                           to the way we perceive reality

For until that starts to happen                                                                                                         The media will still think for you and for me

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